Emil WagmanCTO
A Zap broke again? An AI agent on your computer does the job in the apps themselves, with nothing to build. How it compares with Zapier.
It is Monday morning, and a customer is asking why their order never arrived. The Zap that was supposed to send it to the warehouse stopped on Friday night, and nobody got an email about it.
If that sounds familiar, there is now a second option besides building a better Zap: an AI agent that does the job on your computer, in the apps themselves. Incredible is one. You hold a key and say the job in your own words, and there is nothing to build.
"Posting this after the third time this quarter that a Zap silently failed and I found out from a customer instead of from Zapier." A Zapier user on r/zapier, May 2026
In the posts on r/zapier we read, the share about Zaps breaking went from about 4% in spring 2025 to about 19% since July 2026, and the share about price from 2% to 11%. It is a rough count, but the direction is plain.
Open the spreadsheet of this week's orders, hold the key and say: "Enter these orders into our supplier portal." Incredible reads the rows and fills in the form in your own browser, signed in as you, and asks before anything is sent.
The supplier portal has no Zapier integration. That does not matter, because Incredible uses the page the way you do. The same goes for the old ERP and the admin panel only your company has.
Yes. A job you have shown Incredible once is saved as a task, and a task can run on a schedule ("every Friday at 9, run the weekly report") or on Autopilot, where it runs each time something happens in an app you have connected, such as an invoice email arriving. You decide whether an autopilot asks you first or goes ahead. See the Scheduled and Autopilot guides.
When the portal moves a field, there is no Zap to rebuild. Incredible reads what is on the screen each time.
“It’s Copilot on steroids.”
Kyle Rademacher, Office Manager, ProGuard Security Services
| Incredible | Zapier | |
|---|---|---|
| To start | Say the job in your own words | Pick a trigger, actions and map the fields |
| An app with no integration | Works in the page itself | Needs an integration on both ends |
| When a field moves | Reads the screen again | Edit the Zap |
| Before it sends | Asks you first | Runs as built |
Zapier lists more than 9,000 apps and runs in its own cloud, so for pipelines that fire thousands of times a day between two apps that both have an integration, a Zap still fits. Zapier charges per task, and on its pricing page Professional starts at $29.99 a month, or $19.99 a month paid yearly, for 750 tasks; since 15 June 2026 an AI step can use three or five tasks.
Try this now. Open the spreadsheet you copied from by hand this week, hold the key and say: "Enter these rows into the form in my other tab." Incredible is free for 7 days with no card. Download it, or read the Quickstart first.
More on the two ideas behind this: teaching Incredible a job by showing it once, and getting spreadsheet rows into a website with no API.
For some jobs. An AI agent that uses your computer does work in apps that have no Zapier integration, and nothing has to be built. Zapier is still the better tool for high-volume pipelines that run in the cloud, around the clock, between apps that both have an integration.
Zapier charges by tasks: every action a Zap runs uses one. Professional starts at $29.99 a month, or $19.99 a month paid yearly, for 750 tasks, and since June 2026 AI steps can use three or five tasks each depending on the model. Busy Zaps add up.
No. Incredible clicks and types in your own browser, signed in as you, so it works in websites and systems that have neither.
Yes, as an app on your own Mac or PC. A saved task can run on a schedule, such as every Friday at 9, or on Autopilot, where it runs each time something happens in an app you have connected, until you switch it off.
It clicks and types in your browser, files and apps, exactly like you do.
Requires macOS 13 or Windows 10, or later.
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