Building the future
with Vibe Computing

A Swedish AI startup building the layer between what you mean and what your computer does.

Changing how we use computers

Incredible started in Huskvarna, Sweden, with a simple question: why do we still adapt to the computer, instead of the other way around?

Philip Alm and David Bacelj founded the company in 2020. In 2023 they stood on stage at GRO36 in Jönköping and showed STELLA, a personal AI assistant that ran tasks in your digital systems for you. That idea grew into Incredible: a voice-first computer use agent for Mac and Windows. Hold a key, say what you want, and an AI agent does it on your screen, in whatever software you already use.

In 2024 Philip Alm took second prize in Sweden’s national SKAPA Talent Award for VISS.AI, as Incredible was then called, and the team raised its first pre-seed round from Spintop Ventures and Starbright Invest. In December 2025 Incredible was #1 Launch of the Day on Product Hunt. In 2026 Rikard Steiber, formerly of Google and HTC Vive, joined as Senior Advisor to the founders, and on October 6 Incredible opened to everyone.

Today Incredible runs every day inside real companies. Pilot customers such as the global supply chain company CellMark use it across Sweden, France and the United States, and the company has raised 26.5 million SEK to date. Anyone can now download it for Mac and Windows. The legal company behind Incredible is Norditech AB.