Get started on macOS
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with Vibe Computing
A Swedish AI startup building the layer between what you mean and what your computer does.
Changing how we use computers
Incredible started in Huskvarna, Sweden, with a simple question: why do we still adapt to the computer, instead of the other way around?
Philip Alm and David Bacelj founded the company in 2020. In 2023 they stood on stage at GRO36 in Jönköping and showed STELLA, a personal AI assistant that ran tasks in your digital systems for you. That idea grew into Incredible: a voice-first assistant for Mac and Windows. Hold a key, say what you want, and an AI agent does it on your screen, in whatever software you already use.
In 2024 the team won Sweden’s national SKAPA Talent Award and raised its first pre-seed round from Spintop Ventures and Starbright Invest. In 2026 Incredible was Product of the Day on Product Hunt, and Rikard Steiber, formerly of Google and HTC Vive, joined as Senior Advisor to the founders.
Today Incredible runs every day inside real companies. Pilot customers such as the global supply chain company CellMark use it across Sweden, France, Germany and the United States, and the company has raised 26.5 million SEK to date. The next step is the public release.
The team behind Incredible
An absurdly productive team based in Sweden, drawn from across the world, and working hard on hard problems together.
We’re hiring
