The Jönköping company has quietly grown its pre-seed to 26M SEK while enterprise customers across four countries use its voice-first assistant.
JÖNKÖPING, Sweden, August 18, 2026 — Incredible, the Swedish company building a personal voice assistant for Mac and Windows, today revealed it has raised an additional $2M in previously undisclosed funding, bringing its total pre-seed funding to 26.5 million SEK (~$2.7M). The capital comes from Nordic firms Spintop Ventures and Starbright Invest, joined by angels with early stakes in some of the most closely watched companies in tech – Anthropic, Lovable, Legora, and Einride.
They're betting on an idea with a famously bad track record.
For fifteen years, voice on the desktop has been a graveyard. Siri, Cortana, and a generation of assistants promised we'd talk to our computers — and ended up setting timers and sending messages. Incredible's founders, Philip Alm and David Bacelj, believe those products failed for a simple reason: the assistants could listen, but they couldn't act. AI agents changed that. Now the missing piece isn't intelligence, it's the interface.
"For forty years we've adapted to the computer. We learned its menus, its shortcuts, its rules. Voice flips that. You describe the outcome you want, and the computer does the work. The keyboard and mouse had a fifty-year run. We're building what comes next."
— Philip Alm, co-founder and CEO of Incredible
Incredible calls the approach Vibe Computing: hold a hotkey, say what you want in plain language, and an AI agent carries it out directly on your screen — across any application, including the legacy enterprise systems that were never built for AI. Because the assistant operates at the interface level, the same way a human does, there are no API integrations to build and no backend migrations to fund. It works on the software companies already have.
The conviction didn't come from nowhere. Over the past year, the team ran more than 300 discovery calls with companies trying to put AI to work — and kept hearing the same confession: the agents are powerful, but getting them to actually run inside a real organization is brutally hard. McKinsey's latest State of AI survey backs that up: only 39% of companies can attribute any earnings impact to AI at all. The technology has outrun the way people use it.
This year, Incredible signed an exclusive group of design partners who use the assistant daily in real workflows. Global supply chain company CellMark has deployed it to employees across Sweden, France, Germany and the United States through its AI Taskforce.
"It's not about taking the work away from us — it's about boosting everyone. We are seeing higher accuracy and better results across the board."
— Håkan Enhager, VP Global IT and Digital at CellMark
The capital comes from operators, existing venture capital firms, and angels with a track record of backing category-defining companies. Incredible's investors include:
"Every major computing era has been defined by a breakthrough interface — from the mouse to the touchscreen. Voice combined with AI agents is the next leap. Incredible is building that interface for the future of work."
— Rikard Steiber
"I come from autonomous systems, where the real challenge is earning enough trust to let a machine act on its own. Enterprise agents face the same problem, and Incredible understands that the interface is what unlocks it. That's why I backed them."
— Daniel Langkilde, co-founder and CEO of Kognic
The ambition reaches well beyond Sweden. The founding team is currently spending two months in the Bay Area meeting early enterprise customers and US investors ahead of a planned public release of Incredible later this year.
"We didn't announce this money when we raised it — we wanted to prove it worked first. Now our design partners use Incredible every day, in multiple countries, inside systems no one thought AI could touch. This momentum sets the foundation as we prepare to raise additional funding and release Incredible to the public."
— Philip Alm, co-founder and CEO of Incredible
To learn more about Incredible and Vibe Computing, visit incredible.one.
A comprehensive digital media kit is available for journalists. Journalists can access and download these assets directly via the Incredible media kit.
Incredible is a context-aware voice assistant that does tasks directly on your computer across your browser, your files and your apps. The company is pioneering Vibe Computing – a voice-first way of working, where teams execute work across all their apps simply by speaking. Co-founded by Philip Alm and David Bacelj, Incredible is based in Jönköping, Sweden. Learn more at incredible.one.
Yesith Thomas, Marketing & PR
Email: yesith@incredible.one
Phone: +46 76-0585208
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