The Swedish startup's "Vibe Computing" AI Agent replaces clicks and menus with spoken commands — and runs on legacy enterprise software without a single API integration.
SAN FRANCISCO, CA, August 3, 2026 — Enterprise AI investment is accelerating, but returns remain elusive. McKinsey's State of AI survey, published in November 2025, found that only 39% of respondents could attribute any EBIT impact to AI — and most of those said it accounted for less than 5% of earnings. Incredible, the Swedish AI startup pioneering Vibe Computing with its voice-first assistant for Mac and Windows, argues the bottleneck isn't the model — it's the interface. Now it has a prominent believer. The company today announced that Silicon Valley tech executive and AI angel investor Rikard Steiber — former Global Marketing Director at Google and President at HTC Vive — has joined as a Senior Advisor to the founders. The founding team has started a six-week residency in Silicon Valley, meeting early enterprise customers and partners ahead of a major upcoming product release.
For decades, workers have adapted to computers through menus, clicks, and shortcuts. While AI models have advanced dramatically, most enterprise software interfaces have not.
Incredible's answer is Vibe Computing, a voice-first way of working delivered through its voice assistant for Mac and Windows. A worker simply holds a button on their keyboard and speaks in plain, natural language, and AI agents carry out the task directly on their computer. Research from Stanford has found speech input can be up to three times faster than typing for certain tasks, dramatically lowering the friction between human intent and machine action. The missing piece, the company believes, isn't a more powerful AI. It's a more natural way for people to command it.
Voice is how work begins with Incredible; repetitive workflows are how it compounds. Users can teach the assistant multi-step workflows, which it then executes on screen, pointing, clicking, and typing in the user interface just as a person would. Because Incredible operates at the interface level, the same screen a human sees, it works on top of whatever software a company already runs: modern platforms like SAP, Salesforce, IFS, Visma, and Fortnox, and even older legacy systems, all without a single API integration, backend migration, or rip-and-replace project.
That thesis is already proving out in the field. Incredible has signed a select group of enterprise clients as design partners, who use the assistant daily across their real workflows ahead of a wider release. Global supply chain company CellMark has deployed Incredible to employees across Sweden, France, Germany and the United States through its AI Taskforce.
"It's not about taking the work away from us — it's about boosting everyone. We are seeing higher accuracy and better results across the board."
— Håkan Enhager, VP Global IT and Digital at CellMark
Steiber joins as the company sets its sights on the world's largest enterprise software market.
"Every major computing era has been defined by a breakthrough interface, from the mouse to the touchscreen. Voice combined with AI agents is the next leap. Incredible is building that interface for the future of work."
— Rikard Steiber, Senior Advisor to Incredible
"When Rikard saw Incredible, he immediately understood the vision. You describe the outcome, and the computer does the work. His experience scaling global technology companies and building businesses in the U.S. makes him an ideal partner as we expand."
— Philip Alm, co-founder and CEO of Incredible
To learn more about Incredible and Vibe Computing, or to get in touch with the team, visit incredible.one.
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Incredible is a personal voice assistant for Mac and Windows that lets teams execute tasks across all their apps simply by speaking. The company is pioneering Vibe Computing, a voice-first way of working where people describe what they want and AI agents carry it out, directly on their computer. Incredible was founded in Sweden by Philip Alm and David Bacelj. Learn more at incredible.one.
Rikard Steiber is a Silicon Valley technology executive, AI investor, and entrepreneur. He is Founder and CEO of GoodTrust and Operating Partner with Luminar Ventures. He previously served as Global Marketing Director at Google, President at HTC Vive, and CEO of MTGx. He advises and invests in several AI and deep-tech companies like Einride, D-ID, Intent HQ, Elonroad, Flox Robotics, Jetson, and WEIQ.
Yesith Thomas, Marketing & PR
Email: yesith@incredible.one
Phone: +46 76-0585208
