Incredible vs Google Gemini

Gemini is a frontier-model assistant that is strongest inside Gmail, Docs, and Android, and it is building real agentic features. Incredible is a voice-first assistant that acts across all your apps, Google’s and everyone else’s, on both Mac and Windows, with your okay.

The short version: Gemini is powerful and free for most people, and it is unmatched inside Google’s own apps. Incredible is a voice-first agent that acts across a far wider range of everyday apps, on both Mac and Windows, and asks before anything consequential. If most of your work lives in Google’s apps, Gemini is a natural fit; if it spans many tools, Incredible is built for that.

Side by side

	Incredible	Google Gemini
Where it is strongest	Yes. Acting across all your apps, whoever makes them.	Yes. Inside Gmail, Docs, Sheets, and Android. Nothing matches it there.
A full agent on your computer	Yes. Yes, on both Mac and Windows.	Partly. Its on-device agent is Mac-only and top-tier-only, in beta. Its Windows app reads and searches rather than acts.
Acting beyond Google’s apps	Yes. Acts across 3,000+ apps you already use.	Partly. Connects to a growing set of apps like Slack and Notion, deepest by far inside Google’s own tools.
How you drive it	Yes. Voice-first: hold a key and say what you need.	Partly. Chat, with a strong live voice mode.
Approvals and audit trail	Yes. Asks before it sends, changes, or deletes, and keeps a record.	Partly. Its agent asks before high-stakes actions; no consumer audit trail.
Price to start	Yes. Free to try, in an invite-only beta.	Yes. Free for most people; the on-device agent needs the top-priced plan.

Who each one is for

Choose Incredible if:

• Your work spans many apps, not just Google’s.
• You are on Windows, or a mix of Mac and Windows.
• You want to talk to it and approve what it does across your apps.

Choose Google Gemini if:

• Most of your work lives in Gmail, Docs, and Android.
• You want a free, frontier-model assistant with huge reach.
• You want the deepest help inside Google’s own apps.

Where they win

Gemini is genuinely powerful. Built on frontier models, free for most people, with unmatched reach across Android, Search, and Google’s apps, and deep help inside Gmail, Docs, and Sheets. It is building real agentic features of its own. Incredible works across all your apps, not just Google’s, on Mac and Windows, by voice, with approval on every action. Use Gemini inside Google, and Incredible across everything else.

More that sets Incredible apart

• Workflow recordings: Teach it a repeated task once. Turn on recording, do the task while you talk through it, and it learns the steps, not the pixels, so a moved button or a new screen does not break it. A favorite with the teams we work with.
• It keeps an eye on your apps: Ask it to keep an eye on things, and it tells you when something happens, like a PDF arriving from a specific customer, so you do not have to keep checking.
• Remembers how you work: It picks up your preferences and the way you like things done, and gets more useful over time as it learns your work.
• Skills it can use: It knows how to do common jobs out of the box, and picks up new skills as your team teaches it.
• Easy for everyone: If you can say what you need, you can use it. No setup project and no scripting, built for the whole team, not just technical people or early adopters.

Questions, answered

Can Gemini act in apps outside Google, like Slack or Notion?

Yes, some. Gemini connects to a growing set of apps like Slack and Notion, and its Spark agent can automate a Mac. Its reach is deepest inside Google’s own apps, and its full desktop agent is Mac-only and top-tier-only for now. Incredible acts across 3,000+ apps on both Mac and Windows.

Does Gemini work on Windows like Incredible?

Gemini has a Windows app, but it reads and searches rather than acting across your apps; its on-device agent is Mac-only. Incredible is a full voice agent on both macOS 13 or later and Windows 10 or later.

Should I use Gemini or Incredible?

If most of your work is in Google’s apps, Gemini is a great fit and free for most people. If your work spans many tools, or you are on Windows, Incredible acts across all of them by voice, with your approval. Many people use both.

Is Gemini free?

Gemini has a capable free tier, and paid plans add more. Its on-device desktop agent needs the top-priced plan. Incredible is free to try in an invite-only beta.