Download for Mac
Download for WindowsIncredible vs Power Automate at a glance
| Feature | Incredible | Power Automate |
|---|---|---|
| Best for | Jobs you ask for at your desk, including ones that differ a little each time | Rule-based processes that repeat the same way, attended or unattended |
| How you set up a repeating job | Do it once and talk it through; it is saved as a task | Record a desktop flow, or build it from drag-and-drop actions in the flow designer |
| What gets saved | The job as you explained it: what you opened, what you looked for and why | A sequence of actions tied to UI elements, images or coordinates |
| Main input | Voice, with push-to-talk, hands-free, and text | A flow designer and a recorder |
| Platforms | macOS 13 or later, Windows 10 or later | Desktop flows: Windows 10, Windows 11 and Windows Server; ARM devices not supported |
| Unattended runs | A saved task can run on a schedule, or on Autopilot when something happens in a connected app, on your own Mac or PC | Yes, with a Process licence, on Windows Pro, Enterprise or Server |
| Action controls | Asks before anything is sent; an autopilot goes ahead without asking if you told it to | Runs the flow as you built it |
| Paid starting price | $50/seat/month, billed monthly, after a 7-day trial with no card | Premium: $15/user/month, paid yearly. Process: $150/bot/month, paid yearly |
Prices are US list prices before tax, checked October 2, 2026. See Incredible pricing and Power Automate pricing for current terms.
Disclosure: We make Incredible. This comparison includes the jobs Power Automate handles better and the current limitations of both products.
Is Incredible a Power Automate alternative?
For a person who wants a repetitive job on their own computer taken off their hands, yes. For a company that needs processes to run on servers at volume, no.
Microsoft describes desktop flows as its robotic process automation, built for "simple or complex rule-based tasks". That is the important phrase. A desktop flow is a set of rules: open this, click that, copy this field, paste it there. When the job follows the rules every time, a flow does it reliably and can do it at night.
Incredible is for the person doing the job. You say what you need, or you show it a job once, and it does the clicking and typing on your Mac or PC while you watch or get on with something else.
How does teaching a task compare with recording a flow?
Both start with you doing the job once. What each keeps from that is different.
Power Automate’s recorder, in Microsoft’s words, "keeps track of mouse and keyboard activity in relation to UI elements, and it records each action separately". When you finish, the recorded steps become actions in the flow designer, and each element you touched is stored as a UI element the flow will look for next time. You can then edit the flow in the designer to handle the parts that change.
To teach Incredible a task, you turn on hands-free, do the job the way you always do, and say out loud what you are doing and why, as you would for a new colleague. Incredible matches what you say to what you click, type and copy, and saves the job as a task. To run it you ask for it by name.
The practical difference shows when something changes. A flow that expects a field in a certain place needs editing when the form is redesigned. A job you explained ("find the invoice number, it is usually at the top right") leaves room for the page to look different next time. Incredible can still get a taught job wrong, which is why it stops for your approval before anything it cannot undo.
Which is better for jobs that run without you?
Power Automate. Running unattended is something Microsoft sells a licence for: flows can be triggered from the cloud and monitored from the Power Automate portal.
There are conditions. Microsoft states that on Windows 10 Home and Windows 11 Home you can create desktop flows and run them locally, but you cannot trigger them from the cloud. Unattended runs also need the Process licence.
Incredible runs by itself in a different way. A task you have saved can be put on a schedule, such as every Friday at 9, or on Autopilot, where it runs each time something happens in an app you have connected, such as an invoice email arriving. It does this as an app on your own Mac or PC, not as a bot on a server, and it is not built for thousands of runs a day.
How do platforms and price compare?
Power Automate for desktop is a Windows product. Microsoft lists Windows 10, Windows 11 and Windows Server 2016 to 2025 as supported, and says devices with ARM processors are not. If you work on a Mac, desktop flows are not available to you.
Incredible runs on macOS 13 or later and Windows 10 or later.
On price, Power Automate is cheaper to start. Power Automate Premium is $15 per user per month, paid yearly, and covers cloud flows and attended desktop flows. Unattended automation is licensed per bot: Process is $150 per bot per month, and Hosted Process, which runs on a hosted virtual machine, is $215.
Incredible has a 7-day trial that asks for no card, then costs $50 per seat per month, billed monthly.
Which tool should you choose?
Choose Incredible when you are the one doing the work, the job is a little different each time, or you are on a Mac. It suits people who would rather explain a task than build one, and who want to approve anything consequential before it happens.
Choose Power Automate when the process is rule-based and stable, when it should run on a server with nobody present, or when your company already runs on Microsoft 365 and has someone who can build and maintain flows. Its entry price is lower, and its unattended runs on servers at volume are something Incredible does not offer.
Many teams will use both: Power Automate for the fixed pipelines, Incredible for the work in front of a person.
