Draft and send a personalized cold email to every lead in a spreadsheet

What this workflow does

This workflow drafts a personalized cold email for every lead in a Google Sheets spreadsheet. Instead of a founder, sales rep, or business development team writing each message by hand, it creates one email around each lead’s company.

The prepared emails are handled through Gmail and Outlook using your own signed-in access. You review and approve the emails before anything sends, giving you one personal message per lead with a clear approval point.

How it works, step by step

Incredible follows the same taught process for each lead in your spreadsheet. The steps below show what you will see during a run, from reading the lead list to sending the approved emails.

1. 1Open the lead list. Incredible opens Google Sheets and reads each lead and the available company details.
2. 2Draft each cold email. It writes one cold email per lead in Gmail or Outlook, personalizing the message around the lead’s company.
3. 3Pause for approval. It presents the prepared emails and waits for you to approve them before anything sends.
4. 4Send the approved emails. After you approve, it sends the emails using your signed-in Gmail or Outlook access.

Every run follows these steps in order. If a step cannot be completed, the run stops and tells you what happened instead of guessing.

What you need to run it

You need the Incredible desktop app on a Mac or Windows computer, plus your own signed-in access to Google Sheets, Gmail, and Outlook. Incredible works in the browser you already use, with no code or API connections required.

Why teams run this with Incredible

Incredible repeats the same cold email steps in the same order every run. It asks for your approval before sending the emails and stops rather than guessing if it cannot complete a step. Your customer data is not used to train Incredible.