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Analyze G2 reviews and summarize the top complaints

Turn 100 competitor G2 reviews into a summary of recurring complaints

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Still reading competitor G2 reviews by hand?

What this workflow does

Turn 100 competitor G2 reviews into a summary of recurring complaints. The workflow extracts unhappy customer complaints, groups them into themes, and writes the finished summary in Google Docs.

The problem

Product managers and engineers, founders, and marketers often read competitor reviews one by one to find recurring issues. Comparing 100 G2 reviews by hand makes patterns difficult to track and report.

The solution

The workflow extracts complaints from 100 G2 reviews, groups similar issues, and analyzes which themes recur. It writes a Google Docs report for competitor research, due diligence, and roadmap planning.

This is what you give

This is what you get

Competitor G2 review URLg2.com/products/acme/reviews
Complaint themesReporting limitations
Theme summariesUsers report limited export options
Google Docs summarydocs.google.com/document/d/example

How it works, step by step

  1. 1

    Open the competitor's G2 reviews. G2 is opened to the review pages for the competitor being analyzed.

  2. 2

    Read 100 reviews. The workflow reads 100 G2 reviews and pulls out complaints from unhappy customers.

  3. 3

    Group recurring complaints. Similar complaints are clustered into themes so the leading issues stand out.

  4. 4

    Write the Google Docs summary. The grouped complaints are summarized in Google Docs for roadmap planning and competitor research.

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Loved by the very best

It’s not about taking the work away from me—it’s about boosting me. We are seeing higher accuracy and better results across the board
Håkan EnhagerVP Global IT and Digital, CellMark
Using Incredible is a real game-changer
Alexander AronssonCEO, Vätternkök
It has been really great to see how both the team and the company have developed. David and Philip have had a clear goal for the company all along.
Peter SchönHead of Business Development

Frequently asked questions

How can I summarize top complaints from competitor reviews on G2?

The workflow reads 100 G2 reviews for a competitor, identifies recurring complaints from unhappy customers, and groups them into themes. It then writes the summary in Google Docs.

What does the G2 competitor review analysis produce?

It produces a Google Docs summary of recurring complaints found across 100 competitor reviews. The complaints are grouped into themes for competitor research and roadmap discussions.

Can I automatically analyze 100 G2 reviews without code?

Yes. Incredible is a Mac and Windows desktop app that performs the taught steps in the browser you already use and in Google Docs, with no code or APIs to connect. It repeats the same process on demand.

Do I need access to G2 and Google Docs?

You need access to the competitor's reviews on G2 and your own access to Google Docs. You also need the Incredible desktop app on a Mac or Windows computer.

Is customer data used to train Incredible?

No. Customer data is not used to train Incredible.

Published Aug 21, 2026 · Updated Aug 24, 2026