Incredible

AI for Mailchimp

Incredible is a voice-first AI assistant for Mac and Windows that works on top of Mailchimp and the other 3,000+ apps your team already uses. Hold a key, say what you need, and it does the task: drafting a campaign, checking how the last send performed, adding a contact to an audience, or scheduling an email. Mailchimp has its own AI, Intuit Assist, which drafts content inside the app. Incredible is different because it acts by voice, works across Mailchimp, your inbox, and your spreadsheets in one request, and asks for approval before it sends a campaign to your list.

Last updated July 2026

In short

What you can say

How did the spring newsletter perform on opens and clicks?

Reads back the open and click rates from Mailchimp.

Draft a campaign announcing the new product line for the main list.

Writes the campaign and holds it for your review before sending.

Add the contacts from this spreadsheet to the VIP audience.

Imports the contacts and asks you to confirm before saving.

Which subscribers have not opened an email in three months?

Lists the inactive subscribers from your Mailchimp audience.

Schedule the weekly digest to go out Thursday at nine.

Prepares the schedule and waits for your yes to confirm.

Write three subject line options for the sale announcement.

Drafts the options and reads them back for you to choose.

Remove the bounced addresses from the newsletter audience.

Prepares the cleanup and shows the list before removing anyone.

Pull last month’s signups into a spreadsheet for the sales team.

Exports the new subscribers and drops them into a sheet.

How it works

  1. Hold your activation key and say what you need done in Mailchimp, in plain words.
  2. Incredible reads the relevant campaigns, reports, or audiences and shows you what it found.
  3. You approve anything that sends a campaign or emails your audience; nothing goes out on its own.
  4. It completes the task in Mailchimp and any other app involved, then logs what it did.

Incredible vs Mailchimp’s own AI

Incredible and Intuit Assist, at a glance
IncredibleIntuit Assist
Voice-firstYes, hold a key and speakTyped prompts in the editor
ScopeMailchimp plus 3,000+ appsFocused inside Mailchimp
RunsOn your Mac or WindowsIn the Intuit cloud
Before it sends a campaignAsks approval every timeYou send from the editor
Best atCross-app tasks by voiceDrafting email copy and content
Audit trailEvery action logged locallyTracked in Mailchimp

Can Incredible send campaigns and manage audiences by voice?

Yes. You can ask it to draft a campaign, check how a send performed, add or remove contacts, or schedule an email, all by voice. It works with your real Mailchimp data and, for anything that sends, prepares it for your approval first.

Because it also reaches your spreadsheets and CRM, one request can pull new signups into a sheet for sales, or add contacts from a spreadsheet into the right audience.

How is this different from Intuit Assist?

Intuit Assist is Mailchimp’s built-in AI, and it is good at drafting email copy, building content, and suggesting improvements inside the editor. It stays within Mailchimp.

Incredible is voice-first and works across Mailchimp and your other tools. Keep Intuit Assist for writing inside the editor; use Incredible when you want the work done by voice, or when a task crosses into your spreadsheet, CRM, or inbox.

Will it email my list without asking?

No. Sending a campaign, scheduling a send, or emailing your audience all wait for your explicit yes. You review the content and the audience before anything goes out.

Every action is written to a local audit trail so you can see what was drafted and what was sent. Reading a report or checking your audience changes nothing and runs without a prompt.

Questions, answered

Can it send a campaign for me?

It drafts and prepares the campaign, but it waits for your approval before it sends to your list.

Does it work with my Mailchimp plan?

It works through your connected Mailchimp account with the permissions your login already has.

Can it clean up my audience?

Yes. It can prepare a cleanup, like removing bounced addresses, and shows you the list before removing anyone.

Does it replace Intuit Assist?

No. Intuit Assist keeps drafting content inside Mailchimp; Incredible adds voice control and cross-app actions.

Can it track how a send is doing?

Yes. It can watch a campaign and tell you how opens and clicks are trending.

Does it run on Mac and Windows?

Yes, both, using cloud AI models to understand your request.

Put it to work in your apps.

Download Incredible for Mac or Windows, or see everything it can do.