Analyze G2 reviews and summarize the top complaints

What this workflow does

This workflow analyzes 100 reviews on a competitor's G2 page and summarizes the top complaints. Product teams, founders, and marketers often do this by opening reviews one by one, noting negative feedback, and looking for patterns.

Instead, Incredible reads the reviews, groups recurring complaints, and writes a summary in Google Docs. Each run leaves you with a document of the main complaint themes from unhappy customers for use in roadmap planning and competitor research.

How it works, step by step

After the workflow is taught once, Incredible carries out the review analysis in your browser and Google Docs using the same sequence each time. The steps below show what you would watch during a run.

1. 1Open the competitor's G2 reviews. G2 is opened to the review pages for the competitor being analyzed.
2. 2Read 100 reviews. The workflow reads 100 G2 reviews and pulls out complaints from unhappy customers.
3. 3Group recurring complaints. Similar complaints are clustered into themes so the leading issues stand out.
4. 4Write the Google Docs summary. The grouped complaints are summarized in Google Docs for roadmap planning and competitor research.

Every run follows these steps in order. If a step cannot be completed, the run stops and tells you what happened instead of guessing.

What you need to run it

You need the Incredible desktop app on a Mac or Windows computer, access to G2 in the browser you already use, and your own access to Google Docs. You also need the competitor's G2 reviews you want the workflow to analyze.

Why teams run this with Incredible

Incredible repeats the same G2 and Google Docs steps in the same order every run, so the review analysis follows the process it was taught. It asks before it sends or changes anything important, and if a step cannot be completed, it stops and reports what happened instead of guessing. Customer data is not used to train Incredible.